Social Media Marketing Trends 2025
From Facebook Marketplace and TikTok Shop to AI-driven personalization, each platform offers many options to grab people’s attention and stand out. Stay updated on the latest marketing features and trends in social media this year!
As one of the oldest and most versatile platforms, Facebook still offers valuable marketing tools. Manychat.com reports live streams, targeted ads, groups, Facebook Marketplace, and Facebook Messenger are some of the most used resources for online marketing. Here’s what’s hot on Facebook right now:
- Improved Facebook Ad Targeting
In 2025, Facebook Ads Manager has improved its features for ad targeting to help businesses reach more specific audiences. The new Link History tool allows advertisers to analyze users’ activity on Facebook over the past 30 days. This feature follows privacy rules and reduces reliance on third-party cookies. This way small businesses will make their Facebook advertising strategy more data-driven (tagembed).
- Click-to-Messenger Advertising and Retargeting
Facebook ads that take users to a Messenger chat are becoming increasingly popular and convenient since they’re effective in engaging customers and lowering costs. Also, ad retargeting continues to do a great job of re-engaging customers who did not buy the first time, leading to better results and a more efficient way of spending.
- Facebook Live and Interactive Content
Facebook Live is a potent tool for engaging with audiences in real time for demos, Q&A sessions, webinars, or live shopping. Live videos increase trust and interaction and promote dynamic and authentic content and engagement with potential customers.
Instagram is a favorite with companies of all sizes because it continues to lead the way in visual storytelling. Thanks to tools like Stories, Reels, and Instagram Shopping, it’s now simpler than ever to highlight products, interact with followers, and establish a distinctive brand identity. Instagram offers features to help businesses engage with their audience in meaningful ways, whether you’re sharing behind-the-scenes footage or running advertisements. (vistasocial)
Among its current marketing trends are:
- Hyper-Personalized Content
Audiences in 2025 are looking for content that feels special to them. Sending a generic offer or utilizing someone’s name in an email are no longer the only ways to personalize communications. Customizing every aspect of the experience—from product suggestions to customized Instagram Stories—is key. By examining user behavior and preferences, brands may develop highly targeted ads that give followers a sense of recognition and value.
AI-Assisted Content Strategies
AI tools have become essential for Instagram marketing efforts, enabling us to optimize content for better reach and engagement. In 2025, AI will help marketers with everything from crafting captions to generating hashtags, choosing the best times to post, and even predicting which types of content will resonate best with audiences. If used correctly, AI saves time and maximizes the effectiveness of content strategies.
- Cross-Generational Content
Instagram’s user base is growing more than ever. Now, it includes people of all ages, from Baby Boomers to Gen Z. Brands are creating social media marketing strategies that engage different age groups using inclusivity, humor, and stories everyone relates to.
TikTok
TikTok has quickly become a key platform for creativity, connection, and commerce. TikTok marketing strategies offer exciting opportunities for brands of all sizes, from influencers who build loyal followings to new AI tools that simplify content creation. Features like livestream shopping and affiliate strategies have transformed how businesses reach and engage with their audiences, making driving sales and building meaningful relationships easier. With so many tools and trends at their fingertips, brands can use TikTok to stay ahead in the ever-changing world of social media.
- Micro- and Nano-Influencers
Smaller influencers with loyal followings continue to be powerful for brand engagement. These influencers help create more authentic connections and deliver strong results for brands, often at a lower cost.
- TikTok Symphony (AI-Powered Content Creation)
AI tools like TikTok Symphony are growing, allowing brands to create content more quickly and effectively. This tool helps brands automate scripting, trend identification, and video production, making it easier for small to medium-sized brands to stay relevant and agile.
- Livestream Shopping
Livestream shopping continues to dominate as a way to drive sales on TikTok. Brands use live events to showcase products and engage directly with viewers, creating a seamless shopping experience during the livestream.
LinkedIn is all about sharing real, valuable content that resonates with people. Users want to see personal stories, genuine photos, and short videos that offer something useful, not just sales pitches. Businesses focus on addressing what their audience cares about and offering helpful insights. LinkedIn ads are also becoming more targeted, helping brands reach the right people. Plus, with features like newsletters and events, brands can connect with their audience in new and exciting ways.
- High-Quality, Authentic Content
Consistently share valuable and relatable content, such as personal stories, real images, and short videos. Authentic content that shows your human side resonates more with audiences in 2025. Avoid overly sales-driven posts and focus on content that addresses your audience’s pain points and adds value.
- Leverage LinkedIn Advertising
LinkedIn’s advertising tools can help you target specific audiences based on job title, location, skills, experience, and more. Sponsored Content and InMail are powerful options for reaching potential clients and generating leads, especially with LinkedIn’s precise targeting capabilities.
- LinkedIn Newsletters, Events Hosting
Using LinkedIn’s newsletter feature lets you repurpose existing content and reach a wider audience. Hosting LinkedIn Events (both Live and Audio) can help you engage with your community through interactive webinars, workshops, and real-time discussions, further establishing your expertise (llinkedinforbusiness)
Youtube
YouTube is growing into an even bigger platform for creators and brands to connect with audiences. People now prefer simple, helpful, and real content over flashy, overproduced videos. Short-form content, like YouTube Shorts, is also becoming more popular, with videos lasting up to three minutes. On top of that, YouTube Ads is making it easier for viewers to shop by letting creators tag products in their videos, live streams, and Shorts. These changes give creators and businesses exciting new ways to reach people and sell products.
- Authentic, Value-Driven Content
The trend is moving away from overly edited videos and sensationalism. Instead, there is a growing demand for more authentic, straightforward content that provides real value. This shift creates opportunities for businesses and creators to focus on genuine, informative content that builds trust and engages audiences more effectively. Simple formats, like screen recordings or direct, unpolished delivery, resonate better with viewers, especially in business-to-business.
- Short-Form Content
YouTube Shorts has gained enormous popularity, receiving billions of views daily. With an emphasis on making these videos entertaining, interesting, and educational, the trend of short-form videos is predicted to continue to expand in 2025. Creators now have more space to explore ideas and connect with viewers on various platforms because shorts can now be up to three minutes long. This change pushes businesses and creators to focus on short, attention-grabbing content while taking advantage of new ways to earn money through YouTube’s growing revenue options.
- YouTube Shopping
YouTube lets creators tag products directly in their videos, live streams, and Shorts, making it a bigger player in e-commerce and online sales. This feature allows businesses to create smooth, built-in shopping experiences where viewers can discover and buy products without leaving the platform. With more ways for creators to earn money, YouTube is becoming an even better place for businesses to promote and sell their products through video content.
Advertising on Pinterest is evolving too, yet trends will still be crucial for creating successful content. Following what’s popular each month, brands can ensure their posts are up-to-date and relevant. Sharing helpful and eye-catching content, like guides and infographics, will help businesses reach more people. Updating boards and pins regularly will keep content fresh and connected to what’s trending, helping brands grow and stay in touch with their audience. Follow these three tips to stay on top:
- Encourage Saves
Pinterest rewards saved content, which helps keep users on the platform. A key focus for 2025 should be creating pins encouraging saves, especially informative ones like infographics. The more saves your pins get, the greater your reach.
- Use Pinterest Trends
Pinterest Trends is a highly underutilized tool that can significantly boost growth. Creating content around monthly Pinterest trends allows you to align with what’s currently popular and resonate with your audience, leading to faster growth.
- Refresh Your Content & Profile
Regularly updating your Pinterest profile, boards, and pin designs is essential for growth. Clean up your profile, create new boards, and optimize existing content. Analyzing your best-performing pins and building on them is key to sustaining growth.
Twitter (X)
Because of its rapid pace, Twitter is an essential tool for brands looking to engage with consumers in real time. Twitter offers exceptional chances to remain current and increase awareness, whether you’re following popular topics, reacting to live events, or promoting social issues. Twitter enables companies to create deep connections, spread their message, and interact with socially conscious customers. According to a survey (Source: Sprinklr), 60% of US consumers take into account a brand’s support for social concerns, such as racial justice, when making judgments about what to buy.
- Real-time engagement
With Twitter’s fast-paced setting, brands that join relevant conversations can significantly boost visibility. Engaging in trending topics and responding quickly to live events and breaking news can help brands, and staying updated with breaking news can help brands get noticed and remain relevant to their audience.
- AI-powered tools
AI tools like Twitter Grok are changing how brands interact with users. Grok helps by summarizing content and giving real-time insights about what people are talking about. This makes it easier for brands to connect with their audience and improve their content strategy.
- Influencer collaborations and verified features
Twitter is simplifying the process of working with influencers. Verified accounts now get free blue checks and extra Premium features, making it easier for brands to team up with influencers. This is a great way for brands to reach younger, tech-savvy audiences through meaningful collaborations.
In 2025, WhatsApp will be a popular way for businesses to connect with customers through direct, personal messages (delightchat). New features like WhatsApp Business and chatbots make it easier for brands to engage with people and offer quick support. Plus, WhatsApp’s ability to handle secure payments opens up more online shopping opportunities. As businesses keep using WhatsApp, it’s clear that the app is changing how brands communicate with their customers.
- WhatsApp Business API
The WhatsApp Business API is helpful for businesses trying to reach more people. It lets them send messages to many customers at once and keep track of their chats. This tool makes it easier to manage many customers by automating and personalizing messages. It also gives businesses useful information to improve their marketing. The API helps businesses provide better customer service, reach out ahead of time, and give fast support—all while keeping conversations running smoothly.
- Conversational Marketing and AI Integration
WhatsApp marketing is changing to focus on more personal and real-time chats. Businesses use chatbots, automatic messages, and AI responses to talk to customers quickly. This trend is about giving customers fast, customized experiences, so the chat feels more like talking to someone than just a business.
- Rich Media Messaging (Text, Images, Videos, and Voice)
Businesses are also using WhatsApp to send different types of messages like text, pictures, voice notes, videos, and PDFs. Mixing these things makes chats more interesting and helpful, grabbing the customer’s attention and leading to more sales.
Snapchat
In 2025, Snapchat will keep focusing on Augmented Reality (AR) ads, allowing brands to create engaging, interactive experiences. With the rise of AR and video ads, brands can expect higher user attention and ad awareness. The growing number of advertisers and improved ad performance will make Snapchat an even more valuable platform for reaching younger audiences and driving conversions.
- Augmented Reality (AR)
Augmented Reality (AR) ads are becoming more popular, with campaigns using AR and video ads getting 5 times more attention than regular video ads. Brands are using AR to make their ads more fun and engaging.
- More Active Advertisers
The number of active advertisers on Snapchat has doubled year-over-year, showing how great the platform is for reaching younger audiences. This increase in advertisers helps brands connect with more active users.
- Better Ad Performance
Snapchat’s updates have improved ad performance, with a big drop in cost-per-lead (CPL), more lead submissions, and higher click-through rates (CTR), making it a better platform for getting conversions.
In 2025, social media strategies are all about experimenting. Some big trends include trying out new types of content, paying attention to what people say online, and using AI to help with planning. Brands are moving away from sticking to the same old style and instead are testing bold, different content (hootsuite).
More brands are also engaging with comments on creators’ posts to connect with new audiences. Social listening helps marketers measure success and improve their strategies, especially by spotting content that goes viral on a small scale. AI is also becoming really important for creating content and planning, helping social media teams work faster and make smarter choices. These trends show how important it is to stay flexible and ready to change to stay ahead.
Are you ready to stand out?
Contact Braven Foundation to see how we can help you take your small business to the next level with Social Media Marketing services.